Brands are an illusion and an allure to entice & excite probable consumers to consume not just a product but an ideology. So what makes or breaks these Brands.
Why do we like some & absolutely to detest some.
Are organizations living up to the Brand promises?
Is it just for B2C & not for B2B?
Lets decode & declutter the same as we learn through mutual discussions
Highlights of the course
Breaking the typical myths around brands
Logos, symbols & IPs of the brand
Hacks
- Brief to Agency
- How to create Brand reflective of culture
- Psychology of the Brand
-
Defining & debunking Brands
-
-
Brands as Culture Creation
-
How to communicate a Brand value
-
Creating Cultures around Brand Aura
-
Enigmatic Brands & their resonance
-
Unleashing and Developing Brand Power - Live Webinar Session 1
Dr Saumya Badgayan
Dr. Saumya comes with a corporate experience of over 25 years & 15 years of teaching experience where she has touched more than 2000 minds. She is a PhD with a Gold Medal in HR & MBA with dual specialization in Marketing & International Trade. Saumya has recently completed her Masters in psychology with first class. She has been an author contributor to the Growth hacking book 2 which hold the WORLD RECORD OF HIGHEST NUMBER OF NATIONALITIES CONTRIBUTORS.
